Lurene Joseph, chief executive of Marketing Leeds today (Thursday 20/9/12) announced that the company would be changing its name to Leeds & Partners:

Explaining the rationale for the change of name, she said: “Marketing Leeds was charged with raising the profile of Leeds. The new organisation has a much wider remit with a primary focus on inward investment, tourism and driving economic growth.”

“The change of company name is simply to reflect the new remit and a clear focus on a collaborative approach to working with partners across the private and public sectors here in Leeds, as well as at the wider city region, at a national and international level.”